Fast messaging solution built for the news and media industry

Each visitor has the potential to turn into a paying subscriber. Your audience has different communications preferences, so you should hone your multi-channel marketing strategy to give them every opportunity to opt-in to communication and become more engaged with your brand. Add an effective category prompt so your users can directly opt in to receive content about the topics they care about and you can easily deliver personalized experiences. Effectively retarget your audience and bring them back to your site without having to spend more on advertising.

More and more companies recognize the importance of messaging in driving traffic and the potential to reach wider audiences than print or even their websites. Send breaking news, announce updates in topics you know your audience cares about, deliver sports updates, and more. Encourage your readers to share news with their network to build a loyal audience, and send a thank you message when they do. Directly link to specific pages so your audience lands exactly where you want them to on your website or app.

Content providers are increasingly requiring digital subscriptions and memberships. Messaging is effective in alerting your audience to available trials or reminding them about expiring offers to motivate them to purchase. Send an upgrade promo or discount when your audience runs out of allowed free articles or hits a gated paywall. You can also upsell existing subscribers by cross-promoting other products or bundles to diversify your digital revenue. Automate personalized messaging workflows with Journeys to continually drive revenue.

Personalize your messaging by referring to your users’ favorite sports teams, such as notifying them about score updates and player developments. If your site or app allows comments, strengthen your community by notifying your reader when someone interacts with their comment. Use rich media to make your messages engaging, including using images, gifs, sounds, and videos when relevant. Improve open rates with flexible delivery options, including Intelligent Delivery, which increases open rates by 23%. Gather data-driven insights by A/B testing different elements to optimize your messaging for higher engagement.

Analytics are important to understand how your messaging strategy impacts your bottom line. Set up Outcome tracking to monitor all the user behaviors and events you care about, without paying more for a third-party provider. You can also analyze Outcomes using multiple attribution methods, so you know what actions occurred as a direct or indirect result of your messaging campaigns. Calculate metrics with Confirmed Delivery data, which reports successful delivery to the end user, so you can gain a more accurate understanding of audience engagement.