b-sharpe Leverages OneSignal to Keep Customers Engaged & Drive Repeat Purchases

B-sharpe is a Swiss online currency exchange company. Based in Geneva, they help people and companies manage their currency needs in a fast, fair, and friendly way.

For this case study interview, we connected with Stéphanie Araujo Placido, Customer Experience Manager at b-sharpe.

What is Your Biggest Challenge?
Our biggest challenge is to be able to differentiate ourselves from the competition with our product. The need of our customers is simple: to exchange currencies online. Based on that, we need to find a way to make the experience exceptional.

Why is Messaging Critical to Your Business?
For a long time, we accessed our communication only by e-mail. We noticed that this was not enough to encourage our customers to use our app. With push notifications or in-app messages, we would like to make the use of our app more frequent. The goal is to encourage our customers to use our app more regularly to place transactions rather than by phone.

Why OneSignal?
We were looking for a tool that would allow us to reach our customers through different channels without having to change tools. We wanted an automation system as well as the possibility to do one-shot campaigns. We chose OneSignal for its ease of use.

How Do You Use Different Messaging Channels?
To maximize customer engagement by taking the next step in registration: we use push notifications, emails and push notifications, emails, and SMS. To encourage our customers to complete a transaction, we use push notifications. To share a promotion, we use email and in-app messages.