About Sasha Langholz

Why do users opt out of push notifications? Here are some commmon reasons your audience may be unsubscribing from your brand communications.

Learn the difference between transactional & promotional messages so you can utilize them to best communicate with your customers.

What are VoIP notifications and how do they work? It's important to configure VoIP push notifications if you use this protocol to enable calling on your mobile app.

What is mobile marketing automation? How can you use it to effectively scale your messaging strategy to reach your user base?

WWDC '22 holds critical updates that affect the push notification space, including potential support for Safari web push notifications, changes to focus mode, and more.

Do you see low Confirmed Deliveries in your message report? Read more about this feature and troubleshoot the reasons why you may be experiencing this pattern.

Don’t overlook the value of language and culture. Read Phiture’s guest post to understand how companies can use language localization to market campaigns.

Earn more email opens with these 10 tips for writing subject lines and preheaders.

Users "churn" when they abandon your app. Here are some ways to pinpoint and reduce app churn.

Push notifications are a great way to support your mobile gaming app’s LiveOps strategies. Learn everything you need to know here.

Are your emails bouncing? Here's how you can diagnose the root cause and reduce your bounce rates in the future.

How can you grow your mobile push subscriber list? You'll want to consider factors such as your users' dominant operating system, app industry, and more.

With constantly changing standards across web and mobile devices, your emails now need to be as viewable on mobile as they are on legacy platforms such as Gmail. That’s where responsive design comes in.

OneSignal meets GDPR compliance measures, and we empower you —our users— to do so too. Here, we break down the key components of this policy, how we comply, and how you can too.

Looking to optimize your emails for better deliverability? Land your brand's emails in subscribers' inboxes with these 6 deliverability tips.

Email branding can increase engagement with your campaigns. Follow these email branding tips to convey a consistent brand experience.

Personalizing your push notifications is a great way to increase your click-through-rates and engagement with your audience.

The release of Android 13 could mean changes for push notification permissions. Learn what's around the corner.

Maintaining email compliance involves meeting detailed sets of regulatory standards and requirements in order to protect the data and privacy of your email recipients.

Your crypto wallet users benefit from real-time communications to better monitor, understand, and transact their currencies. Here are 5 ways you can use push notifications to enhance their app experience.

What are the most effective ways to gather customer feedback to enhance your app experience? Here, we’ll show you how to do so using different channels such as push notifications and in-app messages.

Before, mobile push notifications could be eaten as a side dish to your app’s functionality. Now they’re its main course. See why you need them for your app experience.

Learn all about text-message marketing and why it's a compelling channel to add to your communication strategy.

Apple requires the Apple Push Notification service (APNs) certificate to be renewed every year. Learn all about push notifications and how to configure them.

How should you message lapsed users to get them to reengage? Stack the odds in your favor by sending users the most compelling and strategic push notification content. Take a look at these 7 types of notifications that work for reengagement.

Real-time communication is a must-have for travel and hospitality apps. Here's how you can use SMS and push to optimize your app experience.

Before you can send push notifications to your users, you must configure your app with a push notification service.